The First Frost Checklist
The week the first frost is forecast — not after pipes have already burst.
For plumbers, cleaners, painters, lawn crews, HVAC techs, movers — the 1-to-5-person kind of business
A month of posts, planned on a chalkboard.
Not a marketing degree.
SocialChalk is a simple calendar plus 30 post frameworks written for local service businesses. Open a framework, fill in the blanks with true things about your week, drop it on a day. That is the entire system — deliberately. The enterprise suites sell dashboards; your customers are on one or two platforms, and they book the business that shows up honestly and regularly.
Free means free: no card, no trial clock. Paid tiers are in Stripe test mode while our LLC's live Stripe activation completes — stated plainly on pricing.
How a week gets planned
1.
Pick a framework.Thirty of them, sorted by the job they do: seasonal warnings, before/afters (consent first), review asks that don't beg, real offers, neighborhood posts, honest answers.
2.
Fill in true blanks.Each framework is a structure plus guidance: what to write, what never to fake, and a worked example from a trade like yours.
3.
Chalk it on a day.One flow: framework → day → done. Your calendar is saved to your account, per business, and it is still there next week.
From the starter set (free)
The Spring Book-Ahead Notice
Three to four weeks before your busy season starts — while you can still honestly offer choice of dates.
Holiday Hours, Said Plainly
One week before any holiday that changes your hours or response times.
The Two-Photo Job Post
The same day a job finishes, while the customer is still pleased.
The Review Ask That Doesn't Beg
Once a month as a post; the real ask happens in person at the happy moment — this post backs it up.
Customer Words, Quoted Exactly
When a customer texts or says something better than your marketing ever will — and says yes when you ask to share it.
All 30 frameworks, grouped by the job they do →
Came from Social Lead Tools?
If a Social Lead Tools sample list brought you here, your leads tell you who to reach — SocialChalk is how you stay worth finding while you work the list. The recruitment page explains the pairing and starts you free.